GLOBE-Net, April 28, 2012-An innovative
approach is being used by a British Columbia utility to encourage
the use of lower carbon fuel for home heating.
Beginning May 1, 2012, FortisBC, the province's only integrated
energy utility, delivering natural gas, electricity and energy
solutions, will begin rewarding residential customers who sign up
for renewable natural gas (RNG) through a new partnership with the
AIR MILES Reward Program.
Until July 1, 2012, FortisBC residential customers can earn 30
AIR MILES Reward Miles as soon as they sign up to receive renewable
natural gas and will then continue to earn 10 additional reward
miles with their gas bill every month.
The renewable natural gas product
offered by FortisBC was launched in June, 2011 and provides a
greener energy option to consumers to designate 10 per cent of
their household's natural gas usage as renewable natural
"Renewable natural gas is a cleaner, greener source of energy
and, since the launch of the product, residents and businesses
alike across B.C. are supporting and endorsing it as an easy, more
sustainable way to heat and power their homes," says Doug Stout,
vice president, energy solutions and external relations,
"Through our unique and innovative partnership with AIR MILES,
we are now adding a layer of excitement and even more appeal to our
responsible consumer offering."
Rewarding consumers for responsible choices is not new for AIR
MILES, which already works with a large number of Canadian energy
utilities, transit authorities, waste diversion authorities, health
authorities and various NGOs.
However, offering rewards continuously in the form of loyalty
points to residential natural gas consumers making this more
responsible choice is not only a first for AIR MILES in Canada, but
also a world's first for the energy industry.
"We are thrilled to be joining hands with FortisBC on this
innovative initiative and applaud their terrific focus on promoting
more sustainable choices among their customers" says Andreas
Souvaliotis, President of AIR MILES for Social
"Through this wonderful initiative, we are confident we will
accelerate the shift to renewable energy use throughout British
Columbia," he added.
FortisBC is now the first regulated utility in North America to
offer renewable natural gas to its residential and commercial
customers. RNG is derived from organic waste from local landfills
The methane from these sources is captured, cleaned up to
"pipeline quality" and added to the natural gas pipelines, giving
customers a cleaner, greener, homegrown source of energy from a
RNG is also considered carbon neutral in B.C., therefore all
subscribers' carbon tax are credited by 10 per cent for its use.
The estimated total greenhouse gas savings in the program's first
year is 5,000 tonnes of carbon, the equivalent to removing 1,000
vehicles from the roads.
For more information
about FortisBC's renewable natural gas offering, visit: fortisbc.com/renewablenaturalgas, or www.fortisbc.com/airmiles.