By Dallas Kachan
GLOBE-Net, August 10, 2012 - It's been two
years since Kachan & Co. first published
its definition of what industries and categories constitute
cleantech.
A lot happens in two years, so it's time to refresh our
taxonomy.
A clean technology taxonomy, a list of nested categories, is
important. It shows where a clean technology "fits." It helps
vendors understand their competitive sets. It defines and helps
investors understand the breadth of the sector and its
sub-categories, and helps research and data organizations report
consistently.
Ones available two years ago were lacking, out of date or not
comprehensive enough. So we took the time to develop our own,
influenced by others as we described
here two years ago, when we first crowdsourced and validated
our work with the cleantech community.
Our investment paid off. The Kachan cleantech taxonomy has
emerged as one of the leading definitions of cleantech (cited in
places like here, here, here, here, here and here.)
But progress marches on. Industries don't stay still very long.
Two years later, it's now time to revisit and improve our work. So
the following is our firm's latest take on the cleantech taxonomy,
i.e. what industries constitute cleantech and how they're
organized, for your feedback and input.

A reminder of some of the factors affecting work like this:
- It required discipline to remember the exercise was a
classification for technologies, i.e. when hardware/software or
other systems are involved. It was not a categorization of larger
climate change initiatives, for instance… just where tech that's
supposed to get commercialized is involved, and where entrepreneurs
and investors hope to make a return.
- It forced the internal discussion of whether nuclear is a clean
technology. While some argue nuclear has no place in cleantech, we
feel otherwise. As we learned researching a Kachan
report on the subject, there are important nuclear-related
innovations being pursued to derive power from non-weaponizable
fuels, new reactor designs that can't melt down or be turned into
terrorist weapons and new R&D aimed at cracking that other
historical nut of nuclear power: waste.
- It forced a focus on cleantech-related innovation. For
instance, just because recycling is a category doesn't mean that
everything in the recycling industry is cleantech. Likewise
semiconductors. Or hydro. But these areas are ripe for clean
technology innovation, and there are new cleantech breakthroughs
happening in each there today. Hence their inclusion.
The most important changes in this new version are:
- Renaming of energy efficiency to just
efficiency - Efficiencies are now being sought in as many
areas of cleantech as possible, not just in the obvious places like
energy, water and food. For instance, in an attempt to reduce the
creation of new "stuff", a category of "collaborative consumption systems" are emerging
that deserve recognition. So we've broadened the category to
include these and other new technologies being developed to foster
efficiencies across the board. Vehicle sharing, incl. peer-to-peer
carsharing, bike sharing and other vehicle systems, has been
relocated here from transportation.
- ICT stays a "layer" within all eight categories of
cleantech - Information and communication technologies
(ICT) today play an even greater role in cleantech than they did
two years ago. Yet, even after much internal debate, we decided not
to call ICT out here as a separate high-level category. It was
recognized that ICT's primary value is in making most other aspects
of cleantech better, e.g. smarter buildings, more efficient energy
management, more effective distribution and better remote sensing.
Because it touches everything, it shouldn't be consigned to its own
silo, went the rationale. Even though some investors, say,
specifically seek out only ICT-related investments in
cleantech.
- Energy storage embellished - There have been
new developments in energy storage in the last two years,
particularly in mechanical storage. Our storage section has been
augmented and expanded and reorganized to reflect this.
- Fuel cells moved to energy generation - Yes,
fuel cells can be considered a way to store energy. But most
commercial applications today involve power and heat generation. So
they've been relocated from storage to energy generation.|
- More detail in nuclear technologies - Informed
by our recent
in-depth report on Emerging Nuclear Innovations, we
learned a lot about types of new upcoming nuclear tech that stands
to make nuclear vastly safer to run, less expensive, less risky as
a terrorist target and waste-free, and updated our nuclear taxonomy
accordingly.
- Reorganization of data center technologies -
Data center efficiency improvement has been low-hanging fruit for
many companies since our last taxonomy. The efficiency category
previously called "electronics & appliances" has been renamed
"data centers & devices" and now contains more technologies
like component efficiency improvement and intelligent power
management in addition to virtualization.
- Agricultural technology significantly
embellished - We've been conducting analysis for a forthcoming
Kachan report on breakthrough new agricultural cleantech
companies, and have created a dramatically expanded taxonomy of
agricultural technology as a result. It's reflected in this new
version. Look for even more detail, including leading vendors in
each category, in our report.
A big thank you to Jeff Wen, Shannon Payne, Megan Amaral and
Lucia Siplakovic of Kachan & Co., who each played valuable
roles in helping shape this latest analysis.
Have thoughts of your own? Want to help influence this new
taxonomy? Consider this another 'crowdsourcing' cycle-you can weigh
in before we call this final. Please leave a comment with your
feedback below. We'll review and possibly fold in your thinking
before we update our master definition page and chart deck here.