San Francisco, February 13, 2012 - New data,
released last week reveals that California's Core Green Economy
showed greater resilience at the height of the recent recession,
outperforming the overall economy by retaining a greater percentage
of its workforce.
The report, 2012 Many Shades of Green:California's Shift to a
Cleaner, More Productive
Economy, which represents a
comprehensive, bottom-up accounting of California's Core Green
Economy, shows that from January 2009 to January 2010, the state's
overall economy registered job losses of seven percent.
Those losses are more than two times higher than the job losses
tracked in the state's Core Green Economy, which saw a three
percent loss in jobs. In the long term, employment in California's
Core Green Economy grew by 53 percent from 1995-2010, while jobs in
the wider economy grew by 12 percent.
The state's Core Green Economy is
represented by businesses involved in the clean energy sector,
those that provide goods and/or services to conserve natural
resources, and those that cut pollution and/or
"In tracking the growth of the state's Core Green Economy and
the overall economy, we found that the global financial crisis and
the mortgage crisis that caused our overall economy to go into a
deep dive did not have as damaging an impact on the state's Core
Green Economy," said F. Noel Perry, founder of Next 10, the
nonpartisan research group that produces the report.
Many Shades of Green, which systematically tracks the most
recent available data on employment, business establishments,
location, and growth across every green sector and region of
- California's overall economy saw seven percent job losses in
the near term (Jan. 2009-Jan. 2010), while the Core Green Economy
fared better in the recession, experiencing three percent job
losses. Over the longer term (1995-2010) California's Core Green
Economy grew by 53 percent, while jobs in the wider economy grew by
12 percent over the same time period.
- The San Diego region, the Bay Area and the Sacramento area have
shown the greatest resilience when it comes to retaining jobs. Each
recorded Core Green Economy job losses of less than two percent
from Jan. 2009-Jan. 2010, while the state overall recorded seven
percent job losses over the same time period. (Page 15)
- Longer-term, between 1995 and 2010, Core Green Economy
employment expanded in the Sacramento area by 113 percent and in
the Bay Area by 76 percent. The San Diego region (+65%) and Orange
County (+62%) also recorded strong Core Green Economy job growth
numbers. (Page 15)
- Manufacturing represents a strong sector in the value chain,
accounting for 27 percent of jobs in the Core Green Economy
compared to just ten percent in the total economy. Manufacturing in
the state's Core Green Economy expanded by one percent in the
shorter term, and by 53 percent from 1995 to Jan. 2010. (Pages
- While employment and business growth varies across the 15 green
industry segments, Energy Infrastructure (+14%), Advanced Materials
(+4%), Clean Transportation (+1%), and Energy Generation (+1%)
bucked recessionary trends, exhibiting growth during the recession
from Jan. 2009- Jan. 2010. (Page 14)
- Households and businesses that increase efficiencies are
reaping financial benefits and helping the state's overall economy
achieve greater energy and resource productivity. Products and
services developed in the state's Core Green Economy are
accelerating and supporting this needed transition. (Pages
"During the great recession, certain sectors of the overall
economy suffered huge losses. The Core Green Economy fared better
when it came to retaining jobs and businesses in California," said
Tracey Grose, Vice President and Director of Research at
Collaborative Economics, which authored the report for Next 10.
"Growing the diverse sectors within the state's clean economy
improves California's overall economic resilience."
The Clean Economy - Click to Enlarge
Manufacturing is one sector in which this phenomenon is
demonstrated. Manufacturing jobs in California's Core Green
Economy shot up 53 percent from 1995 to 2010, while manufacturing
jobs on the whole dropped by 18 percent. In the near term,
manufacturing jobs in the state's core green economy grew by one
percent; in the overall economy, they dropped by eight percent
(Jan. 2009- Jan. 2010).
"Households and businesses of all shapes and sizes are actively
seeking out strategies and products that will insulate them from
rising energy costs-- this is one big reason manufacturing is
growing in the Core Green Economy," said Perry.
"Buying products manufactured in the Core Green Economy helps
achieve the goal of reducing dollars spent on energy, and makes
even the most traditional companies more resource productive."
California's clean economy is the subject of a major study
underway by GLOBE Advisors, a subsidiary of the GLOBE Group, in
partnership with the Washington D.C.-based Center for Climate
Strategies. This review, commissioned by the member jurisdictions
of the Pacific Coast Collaborative, will be made public at the
upcoming Pacific Coast Collaborative Leader's Forum, expected to
take place in Vancouver on the eve of GLOBE 2012.
The full report is available