GLOBE-Net, February 7, 2012 - The Greenbiz 2012 State of Green Business Report was
released last week, with some positive and not-so-positive
The report opens with thought that conventional wisdom says that
sustainable business is in the dumps.
It cites the popular notions that global markets are
down for goods and services, that companies and venture
capitalists are tight-fisted in making clean and green
investments, and that regulators have all but turned the
henhouse over to the foxes.
But, conclude the report authors, conventional wisdom
Cleantech is going through a
reset, not a retrenchment. And it portends more roiling of
Surprisingly, perhaps miraculously, they note "environmental
sustainability efforts continue to grow, relatively
unabated, inside mainstream companies."
"As we've found throughout the global recession and
recovery, companies continue to make, meet, and even exceed
ambitious environmental goals related to their use of
materials and resources, the emissions of their operations (as
well as their suppliers'), the efficiency of their offices and
factories, the ingredients of their products, and what
happens to those products at the end of their useful
Beyond that, companies continue to innovate, buoyed by
ongoing waves of new technologies and emerging
business models that emphasize experience and access
over ownership and consumption.
That's the good news.
The bad news is that despite the fact that companies are
making 'full-speed-ahead efforts', some environmental
indicators are heading off course.
One theme echoed throughout the report is the growing role that
companies are playing in the sustainability realm, through
investment in renewable energy, efficiency programs, and improved
A number of reports highlights, both positive and negative
changes, including the fact that carbon intensity for US industries
is leveling out, and the fact that in 2010 emission intensities
The report chide U.S. industry for the fact that the US economy
wastes approximately 85% of the energy produced, with few signs of
any significant coming change.
Automobile emissions rose in 2011, while the US administration
created aggressive fuel standards that don't take full effect until
Renewable energy continues to rise, both installed capacity and
dollar investments in the industry.
Many companies now report on environmental and social indicates,
ensuring that sustainability metrics are counted and become part of
the corporate fabric.Many in government and the private sector
recognize the important role that firms will play in a low carbon
According to the UN Climate Chief Christiana
Figueres, for any true binding climate agreements to become
successful, companies are going to be required to play a strong
supportive role in change by 'lobbying their governments for an
accord', and pressure must come 'from the bottom up', and include
consumers, firms, and the broader communities.
The report details the current state of green business in a
number of dimentions, including Carbon Intensity, Carbon
Reporting, Cleantech Investments, Clean-Energy
Patents, Clean Energy Innovation, Energy
Efficiency, Environmental Financial Impacts, E-waste, and
The report is available for download.
The Clean Technology Continuum: Financing
Innovation from Early-Stage Through to
Clean technology represents a diverse range of products designed
to greatly reduce or eliminate negative ecological impacts and
promote the responsible use of natural resources. How are
innovative clean technology companies getting their products from
the test bench to the marketplace? At GLOBE 2012 -
taking place in Vancouver, March 14-16, 2012 -
international experts will explore the financial angle to the
clean technology development continuum, from early stage through to
commercialization, and will explore some of the biggest emerging
opportunities in the clean technology sector.
Sheeraz Haji, CEO, Cleantech Group,
Sally Gutierrez, Director of
Environmental Technology Innovation Cluster, US Environmental
Protection Agency, USA
Get more information here