July 20, 2011
One of the findings of a recent study is that 'Green' feels like niche rather than normal. Existing green marketing is either irrelevant or even alienating, the study asserts.
July 11, 2011
Plastic is one of the great inventions of the 20th Century. But is it a half-formed innovation? We need to push the innovation of plastic further, and throw the current brand of plastic in the recycling bin.
June 28, 2011
In recent years, one part of the food business has rivaled organics as the hot growth area: "local" food. It's a market segment that has just about doubled in sales and number of outlets over the last decade
June 20, 2011
I recently received an autographed copy of a new book from a friend that shone new light on an old problem – how to meet the world’s energy needs without jeopardizing the environment. When someone with the breadth of knowledge possessed by the author says we can solve this problem, I sit up and take note.
June 08, 2011
Big brands have the power to shift culture and influence behavior. But will big brands step up and show consumers the way to a better future? Or will they be left in the dust by grassroots brands?
June 08, 2011
In recent years most of the big players that install efficiency measures, the energy service companies (ESCos), have found work largely in the MUSH market: municipal and state governments, universities, schools and hospitals.
June 03, 2011
All too often, companies don’t look beyond internal initiatives when considering their sustainability initiatives. Brand simply isn’t part of the equation.
May 24, 2011
A few years ago, Al Gore inspired North America to turn the tide on climate change. We thought this was the dawn of a shiny green era. How did we move from this to today’s reality?
May 23, 2011
It’s easy to blame individuals for engaging in illegal or unethical activities by assuming bad behaviour is an inherent personality trait. “Only shady people do shady things,” right?