How the Poor May Boost Clean Tech

The Renewable Future - A Hardheaded Analysis

Renewable energy triggers sharply polarized views. For some, it is a costly white elephant; for others, it is humanity’s savior, promising to emancipate us from the “folly” of fossil fuels. So a hardheaded, credible, and, above all, impartial analysis is long overdue

Why Greentech Needs Strong Brands to Survive

Greentech companies are an interesting study. They're dominated by logical, linear thinkers who enable great innovation, but often fall short when it comes to building brands. By sharing my brand learning, I hope to enable a better win record in this vital sector.

Energy Efficiency and Weight watchers

We've been hearing for years that the energy efficiency industry needs to find its equivalent to the cell phone. These days industry folks refer to it as the 'killer app," the revolutionary product or service that consumers can't resist

Will 'Green Economy' Kill The Green Economy?

I’ve seen brand after brand, company after company, institution after institution, struggle with the thorniness of ‘green’. I believe it all comes down to how to brand sustainability. If we’re to build a green future, it won’t be by waving the green flag.

How to build an futureproof brand without .... Words

Words. They're how I make my living. But more and more, I believe the strong brands of the future will need to strip away words and rely on visual communication.

What If You Launched a New Product and Nobody Came?

A strong brand is a vital asset in a world of clutter and commodity. Consumers are flooded with choice, and have no way to sample each product in a category before choosing. Brands are shorthand. They make it easier to find the right product faster.

Goodbye light bulb jokes?

How many people does it take to screw in a sustainable light bulb? A lot of people, and it's not as easy as you might think.

Cleaner Cars, Less Foreign Oil - A Path to Economic Prosperity and Oil Security

John Podesta, Carl Pope, and Gene Karpinski of the Center for American Progress lay out an agenda for cutting U.S. oil dependence and invest in cleaner transportation. How will this affect Canada?

Does Nuclear Energy Make Sense?

Who really knows what the outcome might be from the frightening breakdown of the Fukushima Daiichi Nuclear Plant. But speculation about what this means for a much-touted nuclear "renaissance" in the U.S. began in earnest last week.