May 17, 2011
Renewable energy triggers sharply polarized views. For some, it is a costly white elephant; for others, it is humanity’s savior, promising to emancipate us from the “folly” of fossil fuels. So a hardheaded, credible, and, above all, impartial analysis is long overdue
May 11, 2011
Greentech companies are an interesting study. They're dominated by logical, linear thinkers who enable great innovation, but often fall short when it comes to building brands. By sharing my brand learning, I hope to enable a better win record in this vital sector.
May 04, 2011
We've been hearing for years that the energy efficiency industry needs to find its equivalent to the cell phone. These days industry folks refer to it as the 'killer app," the revolutionary product or service that consumers can't resist
April 26, 2011
I’ve seen brand after brand, company after company, institution after institution, struggle with the thorniness of ‘green’. I believe it all comes down to how to brand sustainability. If we’re to build a green future, it won’t be by waving the green flag.
April 15, 2011
Words. They're how I make my living.
But more and more, I believe the strong brands of the future will need to strip away words and rely on visual communication.
April 12, 2011
A strong brand is a vital asset in a world of clutter and commodity. Consumers are flooded with choice, and have no way to sample each product in a category before choosing. Brands are shorthand. They make it easier to find the right product faster.
April 07, 2011
How many people does it take to screw in a sustainable light bulb? A lot of people, and it's not as easy as you might think.
April 02, 2011
John Podesta, Carl Pope, and Gene Karpinski of the Center for American Progress lay out an agenda for cutting U.S. oil dependence and invest in cleaner transportation. How will this affect Canada?
March 21, 2011
Who really knows what the outcome might be from the frightening breakdown of the Fukushima Daiichi Nuclear Plant. But speculation about what this means for a much-touted nuclear "renaissance" in the U.S. began in earnest last week.