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What a strange way to market sustainable brands

What a strange way to market sustainable brands

August 06, 2010

There’s something funny happening in the world of sustainable brands. What is strange is an emerging pattern of how brands are marketing their green innovation. Or rather, not marketing it.


How Now, Brand BP?

How Now, Brand BP?

July 27, 2010

It's been a hundred days since the Deepwater Horizon exploded. Today the oil cap is in place, Tony Hayward has been exiled to Russia, and we're rolling up our sleeves for a cleanup of mind-numbing magnitude.


Sustainability - What's in it for me?

Sustainability - What's in it for me?

July 22, 2010

Companies are attempting to motivate employees to do the “right,” or sustainable, thing when at work by increasing environmental and sustainability education and awareness and it is paying off with increased profits.


Using Biofuel Tax Credits to Achieve Energy and Environmental Policy Goals

Using Biofuel Tax Credits to Achieve Energy and Environmental Policy Goals

July 17, 2010

The costs to taxpayers of reducing greenhouse gas emissions through the biofuel tax credits vary by fuel: about $750 per metric ton of CO2e for ethanol, about $275 per metric ton of CO2e for cellulosic ethanol, and about $300 per metric ton of CO2e for biodiesel.


Corporate Social Responsibility’s Seven Best Practices

Corporate Social Responsibility’s Seven Best Practices

July 13, 2010

In today's competitive market, companies that incorporate social and green policies can leave a lasting impression on the consumer.


U.S. uncertain about oil sands: How should Canada respond?

U.S. uncertain about oil sands: How should Canada respond?

July 09, 2010

A vigorous debate is occurring in the U.S. over the use of oil from oil sands and particularly about a proposed pipeline, the Keystone, that would transport that oil from Alberta to the U.S. Gulf coast.


Smart meters: Are they a cure for energy blindness?

Smart meters: Are they a cure for energy blindness?

July 07, 2010

Seeing how much energy we use is one thing; acting on it another.


Will BP Spill Spawn Innovation, Or Just Logo Spoofs?

Will BP Spill Spawn Innovation, Or Just Logo Spoofs?

July 02, 2010

Demonizing BP today is as useful as criticizing Nero’s violin skills while Rome burned.


"Utilities Can Lead Way on Energy" - by Jim Rogers, CEO Duke Energy

"Utilities Can Lead Way on Energy" - by Jim Rogers, CEO Duke Energy

June 29, 2010

Passing a meaningful energy and climate bill this year will be challenging — but not impossible.


Five Lessons from the BP Oil Disaster

Five Lessons from the BP Oil Disaster

June 09, 2010

It's very easy to pile onto BP right now. The "accident," which may be due more to negligence, is bad enough. But surprisingly, it's even easier to criticize BP's behavior since the explosion — the company has tried hard to downplay the scale of the tragedy and it has moved slowly to stop the torrent of oil pouring into the Gulf.


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