October 11, 2012
The long awaited revisions of the the U.S. Federal Trade Commission's 'green guide' were released last week in a move designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.
September 29, 2012
Research has shown that very large grocery retailers are less proactive than specialist and cooperative retailers, owing to their complex supply chains and tendency to consider consumers responsible for environmental improvements.
September 26, 2012
In recent years there have been calls to apply the concept of Extended Producer Responsibility (EPR) - laws or regulations that shift the cost of managing post-use products to product manufacturers - to paper and packaging. Are there viable alternatives?
September 14, 2012
Nestlé has topped a list of global companies in efforts to disclose and cut carbon emissions according to a new report by the Carbon Disclosure Project.
September 14, 2012
New report shows that mandatory EPR programs aimed at food, beverage and consumer product packaging would not deliver against their promise of creating more cost-effective residential recycling programs and driving packaging redesign.
September 11, 2012
As someone passionate about building futureproof brands, what exactly is so off-putting about magazine reading? Where had the technologists diverged from consumers?
July 14, 2012
Outdoor apparel company Patagonia launched a campaign last week asking customers to register to vote, learn about candidates' environmental records and vote for “the world they want to live in.”
May 30, 2012
The culture of surfing is awash in environmentalism. It has soul, it's connected to the natural rhythms of the earth, it has icons like Jack Johnson singing about reducing and reusing.
May 17, 2012
Our current retail system is set up to sell new products, which are used and then disposed of – very much a linear (and inefficient) process.
May 07, 2012
As someone with a particular interest in building tough, resilient brands of the future, I'm always curious how big companies keep their innovation, well, innovative.